Although a lot of your background for this module can be done online you should also be reading three key texts, Naked Conversations by Scoble and Israel, We the Media by Dan Gillmor, and Online Public Relations, 2nd Ed by Phillips and Young.  The first two (and arguably all three!)  are  beginning to show their age but they give an idea of how we got to where we are today. Here Comes Everybody by Clay Shirky is another very useful way into some of the issues we will be discussing as the module moves from the practicalities of getting online ourselves to gaining some understanding of the  theoretical implications that come from the rise of social media.

OK, let’s start by having another look at our own course blog.

Last time we asked a few key questions about presentation. Clearly our starting point wass to consider its purpose – who do we want to talk, what impression do we want to give?

How much attention do we need to pay to window dressing, and how much to useability?

What colours should we use? What shall we call it? How important is visibility and searchability?

You will see I have added a few new features – nose around, and ask yourself how well we have met these objectives. Post comments with suggestions as we go along.

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Let’s look at the way some other PR students and researchers are approaching social media.

Next week I will be in Ghent, Belgium for Euprera Spring Symposium, and presenting the Euprera Social Media Awards

It’s too late for you to enter this time, but you might like to become involved in the PR OpenMic network. If you join, remember this will connect your work to that of students, educators and potential employers across the world, so be professional.

As we look at new blogs, think about this  Taxonomy of Weblogs I drew up as part of a paper presented to Euprera’s 2005 Lisbon Congress.

About me: people who write about their daily lives for micro-audiences of friends and family;
Focused interests (niche/ hobbyists): people who use blogs to communicate with fellow enthusiasts/ with shared experience ie workplace. Usually amateurs and generally recreational.
Campaigning: political blogs, pressure group, protests
Networking/ Education/ Development: people who use blogs to debate professional subjects with fellow practitioners
Personal marketing: people who use blogging to promote their expertise to clients, employers and others who can influence their careers or businesses.
Commercial: organizations which use blogs to promote goods and services, (including news organisations); these can include employee blogs (moderated) and blogs that encourage customer participation

Does this list need updating?

Back to your own blogs…  You face two big challenges: one is getting started, the other is keeping going! Luckily there are quite a few people out there willing to share their expereince. Let’s start with the prolific online journalism blogger Paul Bradshaw who offers 12 Ideas for Blog Posts.

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